Digital Intellectica (DI) is a marketing agency consisting of bright and forward-thinking individuals who work collectively to help businesses grow in the marketplace by uniting cutting edge technology with innovation and hard work. Optimum was asked to create a new visual identity for Digital Intellectica.
It was very important for (DI) to have a unique and innovative logo that represents their passion for technology and drive to help businesses in the digital world. It was also essential for it to be appropriate and appealing to their target audience.
Considering DI's passion for technology, Optimum went for a computer chip concept for their logo in addition to the bold and dynamic typography choice
The dark blue and the pop of cyan both combined to communicate speed, efficiency and creativity.