Yasser Rabea is an auto inspection and car accidents expert in Bahrain. They inspect vehicles and make sure they conforms to regulations governing safety. Optimum was asked to create the logo and stationary for YR and give the brand a personal yet contemporary feel to it.
When we were coming up with concepts for YR, we wanted to ensure the brand felt unique and strong to honor YR's expertise, but also clean and contemporary to reflect professionalism.
To give the logo the personal touch that has been asked for, we based it on the two first letters of the company Y and R. Then we added the dissections which represent inspection. We went with bold thick typography to depict strength and durability. The gradient adds a touch of elegance and modernness.
The second part of the R is a hidden spinner. It is the main piece of the logo and was used to create different negative shapes in the stationary.